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home24European consumers propelled Home24 and Westwing — two of the continents main home and living ecommerce retailers — to new heights in the first half of 2015.


Furniture retailer Home24 grew six month sales by 97.8 per cent to €117.6m while home and lifestyle membership website Westwing grew revenue by 47.5 per cent to €108.8m.


Both retailers — each based in Germany but operating across Europe — are backed by Rocket Internet, and are flush with investors cash. Home24 ended June with €100.1m in the bank and Westwing €36.4m.


The respective cash piles are being used to drive top line growth, with Home24’s adjusted EBITDA* deficit widening to €37.3m (H1 2014: €12.1m) and Westwing losing €34.5m (H1 2014: €23.7m) in the first half.


* adjusted EBITDA equals earnings before interest, depreciation, tax and amortisation before share based payments of  €1.3m for Home24 in H1 2015 (€2.2m H1 2014) and €1.9m for Westwing in H1 2015 (€4.2m H1 2014)