Luxury British beds manufacturer Savoir has opened a concession in a new department store in Seoul, South Korea, bringing the total number of global showrooms to 13.

The 700sqft space is located inside the recently launched Hyundai department store, sited close to the city’s exclusive Gangnam District, known locally as the Mayfair of Seoul.

"We’re very excited to have furthered our expansion in Asia to South Korea’s capital, said Alistair Hughes, founder and managing director of Savoir Beds.

“We’re not stopping here; we have big plans for the coming months and are almost ready to announce another new opening in Asia, adding to existing showrooms in Shanghai, Beijing and Taipei. Watch this space,” he added.