Upmarket furniture and interiors retailer OKA Direct plans to more than double store numbers over the next 36 months.

The retailer — currently trading from 12 UK stores following a serious fire that destroyed its Froxfield showroom — is planning to open three to four new shops per year over the next three to four years.

Owner Annabel Astor told the Sunday Telegraph that “there’s a huge growth potential as there’s a mass of market towns, particularly in southern England.”

OKA trades online and via three London showrooms, a further seven nationwide — predominantly in the South — and two outlet shops, at its Abingdon base and South Godstone in Surrey.

Year to end January 2015 accounts are due this month, and are expected to show a 9 per cent increase in pre-tax profit to £1.7m and a 6 per cent rise in sales to £21.1m.