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Fast-growing kitchens and furniture chain Wren Living is to diversify its product offer again as it looks to grow its relevance to even more shoppers.


The Barton-upon-Humber firm—which just posted 45 per cent 2014 sales growth (see related) to put it among the UK’s largest specialist home retailers—diversified into freestanding furniture back in 2013.


Now, it is planning to complete its upstairs furnishings offer by expanding into the bathroom, with externally sourced sanitaryware and its own-manufactured range of bathroom cabinets.


“The expansion into fitted bathrooms has always been part of the company’s long-term strategy and is a logical progression from the supply of fitted kitchens,” the company said, adding that it already had in place the planning software, fitting teams and manufacturing capacity to enable it to enter this market with minimal cost and risk.


“There is already sufficient space on the mezzanine floor of most of the existing showroom network to allow a market-leading bathroom display area to be created,” it said.


Wren tasked a dedicated team with the bathroom launch plan—including the creation of a 6,000sqft mock showroom at its HQ to test different formats—so as to minimise the time and cost required to roll out across the chain.


The first showroom to be fitted out was Poole, Dorset earlier this year with plans for it to go nationwide.


As has been the case with the rest of its rapid growth, no external funding has been required to finance the initiative, with Wren backed by serial entrepreneur Malcolm Healey, one of the industry’s wealthiest individuals.


Related: Furniture chain Wren Living puts another £61m on top line