The Sleep Council is looking to put bed buying to the front of consumers’ minds with the issue of bargain bed buying guidelines.

The awareness body — funded by industry trade association the National Bed Federation — is looking to drum up media interest in its 12 bed-buying tips, which include what consumers should look out for on beds that have been marked down in price.

These include warnings over ex-display models or mismatched sets, where different fabrics feature on the mattress and the bed base. Its overarching message is that consumers should spend as much as they can afford, and that buying cheap could prove a false economy.

“January is undoubtedly the key sales period for bed retailers and there are some terrific bargains to be had,” said the Sleep Council’s Lisa Artis.

“The best basic rule is to remember that a bed is worth what you pay for it. That £1,000 model on sale for just £500 is not a bargain if it's not the right bed for you and it's not going to give you the support and comfort you need for a good night's sleep."