The group behind The Cotswold Company and Pine Solutions cabinet furniture brands has simplified its corporate structure.

The ecommerce brands—part of the privately owned Blackbird Retail Holdings group—are both now trading through The Cotswold Company (UK) Ltd, having previously traded via separate operating companies.

Majority shareholder Kevin Johnson told the Furnishing Report: “As part of our ongoing focus on growing The Cotswold Company, it made sense to reorganise the business to simplify the group structure.”

He added: “Both The Cotswold Company and PineSolutions.co.uk continue to trade as distinct propositions servicing separate consumer profiles.”

Norwich based Blackbird Retail Holdings grew sales by 20 per cent to £16.7m in 2013–14. Year to end February 2015 accounts are due before the end of the year.