sereneAgentsMidlands beds and furniture distributor Serene has appointed Jim Sloan to build distribution for its Serene Living programme across the island of Ireland.

Mr Sloan’s AJ Furniture Agencies will represent Serene Living in both Northern Ireland and the Republic of Ireland; one of two new sales agents appointments for the brand.

The other is Rob King, who will represent both Serene Beds and Serene Living in Oxfordshire, Buckinghamshire, Berkshire and areas of London north of the River Thames.

Founder and creative director Tasleem Tasab said: “I believe Jim and Rob’s experience will prove beneficial to developing existing stockists and opening new accounts, as Serene Beds and Serene Living continue to present a growing portfolio of ranges and designs.”

Photograph: Jim Sloan (left) and Rob King