The rate at which prices dropped in UK retail stores decelerated in October according to stores group the British Retail Consortium.

Shop prices were 1.8 per cent lower in October 2015 compared to the same month 12 months before, having been 1.9 per cent lower in September.

The BRC-Neilsen Shop Price Index recorded a 0.4 per cent drop in food prices, from a 0.5 per cent fall in September, and a 2.7 per cent decline in non-food goods, compared to a 2.9 per cent drop in September.

DIY, clothing and books were among the goods experiencing the deepest levels of deflation during the month, according to BRC CEO Helen Dickinson.