The sons of Highgate Beds founder Mohammed Ayub have launched their own mattress and bed base manufacturing company called Matza Sleep Technology.

Matza is headed by managing director Asif Ayub, and his three brothers Mazhar, Tahir and Zahid. The company name is an acronym of the initial letters of their first names.

“Bed-making is in our blood,” said Asif Ayub.

“As the next generation, we felt there was an opportunity to do for the contemporary bed market what Highgate has done so well for the traditional market over the past four decades.”

Matza is trading completely separately from Highgate Beds and has its own dedicated foam conversion and CNC routing plant within a modern, 60,000sqft production facility in West Yorkshire.

Its launch offer comprises nine mattresses incorporating the company’s own fibre and its trademarked Zero Gravity foam innovation. Matza also uses Outlast smart fabric on all its mattresses and is manufacturing headboards, divan bases, ottomans and blanket boxes in over 30 fabric and colour options.