Midlands wholesaler Serene has expanded its warehousing again ahead of the launch of its new Living programme later this month.

The West Bromwich supplier — known for its beds supply business — is launching Serene Living at the January Furniture Show with a line initially comprising recliners, dining tables and chairs.

Serene expanded its Hill Top Estate site by 35,000sqft last summer, and has now taken on another 55,000sqft at a nearby location.

The extra space brings Serene’s total warehousing capacity above 200,000sqft going into 2015. Founder Tasleem Tasab said: “We have invested a considerable sum in stock and logistics, preparing Serene Living for market. All our resources have been placed behind this project and we are very excited about its launch.”