Value furniture and homeware retailer JYSK has expanded into Montenegro, its 37th market worldwide.

Through a franchisee, the Danish headquartered group has opened its first store in the country in the city of Nikšić, the second largest in Montenegro.

The 8,100sqft store is one of 2,200 worldwide and is being run by an experienced retailer who owns the eight-store Hard Discount Laković supermarket chain.

In the UK, JYSK has 11 stores with sales estimated to be approaching £10m.