Vitafoam’s Prima Foam division has been awarded FIRA Gold Certification for its Primalux seat and back cushion.

The Product Certification scheme is a quality mark operated by FIRA International and backed by the Furniture Industry Research Association.

Primalux is a new style of cushion that aims to deliver comfort and durability with reduced maintenance compared to a feather or fibre cushion.

It is being used by companies including upmarket furniture retailer Multiyork, which manufactures its own sofas, and premium upholstery manufacturer Duresta.

Prima Foam commercial director Andy Corbett said: “The cushion’s blend of fillings has the aesthetic characteristics of a fibre or feather cushion whilst utilising foam as the main component. It contains individually-weighed compartments ensuring even material distribution and consistency.”