National beds specialist Dreams will open a new format store in Romford tomorrow morning (28th Nov).

CEO Mike Logue is to attend the store launch at the unit, which is sited on Hornchurch Road in the Essex town.

Besides opening new space, Dreams is in the process of refurbishing stores with half of its circa 160-strong portfolio expected to have been completed by the year’s end.

Its new Romford store features its Comfort by Colour by scheme as well as its trademarked and exclusive TheraPur range of ActiGel mattresses and divans. Dreams owns the TheraPur IP while ActiGel is a Simmons group owned trademark.