Luxury beds brand Somnus has promoted a key executive to the new position of European sales and marketing director as part of a series of moves that expands its sales force.

Jason Lowdon — currently UK sales and marketing director and a Somnus employee for nearly a decade — is now additionally responsible for sales in mainland Europe. Alan Scott retired as export sales director late last year.

Mr Lowdon’s promotion coincides with the appointment of Gerhard Voepel to the Somnus export sales team, with responsibility for Germany and Austria, as well as James Leach joining as Area Sales Manager for the North West and Midlands.

Mr Voepel has previously held regional sales manager positions at Recticel Schlafkomfort, Westmont Design and Cassina, while Mr Leach is former store manager at the Liverpool branches of both Stocktons and Natuzzi.