West Bromwich based beds and furniture distributor Serene has bolstered its sales force for its new Serene Living arm, which launched earlier this year.

grahamMorleySereneThe Midlands supplier has hired 25-year sales veteran Graham Morley (pictured) as sales representative for the brand in the North of England.

Serene Living launched at the January Furniture Show as the company diversified beyond its predominantly beds centred business. The Living programme comprises dining tables and chairs along with living room recliners.

Mr Morley’s appointment follows that of Keith Nickless as Serene Living’s sales representative for the South of England.