old

Expanding furniture chain Loaf is planning its first store in the Midlands after agreeing to take over a former Argos unit in Solihull.


The privately-owned business has agreed terms on a 5,500sqft. showroom at Mill Lane in the Mell Square shopping area of the West Midlands town.


The store, which is currently being fitted out, is the latest in a year of firsts for the clicks-to-bricks retailer, which started out as an ecommerce pureplay before expanding into stores, initially in London.


In 2018 so far, it has opened its first store outside London, at Guildford, and its first in the North, at Wilmslow in Cheshire as the retailer targets consumers in affluent locations nationwide.


Solihull is its sixth store in all.