Ecommerce pureplay Wayfair has launched its Nora bed-in-a-box mattress, already sold in its native North American market, into the UK.


Announced in a press release today (Jun. 14), the mattress will feature two-day shipping and the now-standard 100-night trial.

Nora features three foam layers combined with a cool-to-the-touch cover according to Wayfair, with a UK double to retail for £449 after a 20 percent off introductory period.

"We are delighted to offer our UK customers the chance to enjoy this cool, comfortable and expertly crafted premium foam mattress at a market-beating price," said Martin Reiter, head of Europe at Wayfair.