Adjustamatic, the motion beds and chairs brand, has opened a third retail showroom amid an expanding physical presence that also takes in sales via third-party operated stores.


The Denbigh based manufacturer added a new retail showroom at Winchester Road, Southampton late last month, its second new store this year.

In March, the brand opened a 3,964sqft showroom in Macclesfield, Cheshire. Its third store is sited at its manufacturing plant in North Wales. The store channels add to its direct-to-consumer business through in-the-home appointments and its sales through external retailers.

Gavin Douglas, former marketing manager at the Morris Furniture Group, is retail sales agent for the Adjustamatic brand, with a brief to expand its presence among UK furniture and bedding retailers in addition to its specialist mobility retail stockists.