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Argos is matching competitors such as direct-to-consumer brands
General merchandise giant Argos, one of the UK's largest retailers of beds, is taking the fight to upstart mattress rivals by introducing a 100-night trial across its mattress product range.

 

The retailer — owned by supermarket giant Sainsbury's — sells several hundred thousand mattresses per year, spanning well-known trade and consumer brands as well as white-label product.


It introduced the scheme late last month as part of its new Autumn/Winter product collection that saw it also introduce its new Argos Home brand and supporting marketing collateral.


It is calling the initiative the '100-night Comfort Promise', and says products can be exchanged within the qualifying period if a customer is not satisfied.


Other than its standard 30-day returns policy, customers can only get an exchange, and not a refund. The 'Comfort Promise' also doesn't cover products bought before July 28 this year.


100-night trials have become the norm among the new breed of direct-to-consumer mattress brands with Argos among the first of the established retailers to take them on at their own game.