Apparel retailer River Island says it hopes to transfer its signature style from the wardrobe to the home with the introduction of its first ever furniture and homeware collection.


Branded RI Home, the offers spans 160 pieces covering soft furnishings, home décor, furniture and storage.

"The launch of our brand-new RI Home division heralds the beginning of an exciting chapter for us," said head of homeware buying Dayna Sofair.

It will be launched for autumn this year and be sold in selected River Island stores with the collection also sold online at its main ecommerce website.

"Where we eat, the fragrance we wear and way we decorate our homes says as much about us as our favourite pair of jeans. With this in mind, we wanted to give our customer the chance to bring some of that signature River Island style and personality out of the wardrobe and into their homes," Ms Sofair added.