Ecommerce retailer NotOnTheHighStreet Enterprises (Noths) narrowed losses as it made the decision to reallocate marketing spend and focus on existing customers.

The company — which trades the NotOnTheHighStreet.com website, booking commission on the sales of third-party vendors — recorded a net loss of £3.1 million in the year to end March 2018.

That compared with an £8.1 million deficit in 2016–17 for the business, which carries a wide non-food product range of hard-to-find goods spanning home, garden and giftware. Its furniture offer includes occasional furniture, upholstery and beds.

Noths turnover fell 10 percent to £36.6 million as a result of its decision to "adjust the marketing strategy and spend to focus on profitably serving existing customers."

Total transaction value, which represents the value of retail sales achieved via the Noths website, declined as a result of the strategy change, falling around 12 percent to £144.9 million.

Stripping out non-cash costs, Noths made its first profit, registering EBITDA of £1.7 million for 2017–18, which compared with a negative EBITDA of £2.8 million last year.