Harveys' bold plans
Steinhoff-owned furniture chain Harveys is expected to unveil a major celebrity tie-up tonight as it looks to instil fresh impetus into its business.


The retailer has been using videos on social media in recent days to trail the introduction of what appears to be a new collection of products and a partnership with someone famous.

Stills from the very brief videos (above) show an unspecified woman striding away from the camera, with the view fading away to a simple message saying 'Coming Soon' and the Harveys fascia.

Other videos focus on extreme close-ups of upholstered furniture.

But the videos are not the only clue.

Steinhoff Retail has recently applied to trademark the phrase "Bold by Louise" with the UK's intellectual property authorities.

Google 'Louise' and one celebrity dominates the search results — the former Eternal singer Louise Redknapp, better known solely by her forename. We won't have to wait long to find out if our hunch is right. The retailer's big reveal is tonight at 7pm, according to its social media channels.