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Shoppers eschewed the high street in favour of online shopping and out-of-town retail parks in November, according to the British Retail Consortium.


The stores lobby group said retail footfall was 2.4 per cent lower last month compared to last year, despite overall retail sales climbing 2.2 per cent.


High streets — down 4 per cent on November 2013 — were the worst hit, along with shopping centres, which saw a 2.4 per cent decline.


Year-on-year foot traffic at out-of-town shopping parks — favoured locations for many of Britain’s largest furniture and floorcoverings retailers — was up by 0.8 per cent.


“The results clearly indicate the structural shift in consumer activity brought about by the Internet is ongoing, and that it is largely out-of-town locations that are continuing to capitalise on this change,” said Diane Wehrle, retail insights director at Springboard, which carries out the survey.