eveSloth
New advertising campaign goes live for Eve Sleep.
Eve Sleep has launched a new television advertising campaign and is following a well-trodden promotional path in the home goods industry, with the use of a fictional sloth.

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Optimism among bed makers has fallen according to new data from the National Bed Federation.
Like-for-like bed sales fell 5 percent in the first quarter of 2019 according to the National Bed Federation's latest State of Trade report, though the volume fall was less severe.

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Imports of foam and sprung mattresses climbed in May, new figures show.
An upshift in the value of mattresses arriving from Denmark, home to Tempur's European manufacturing unit, helped power imports to their biggest growth since December last year.

Profits climbed at West Midlands motion furniture manufacturer Furmanac in 2017–18 after margin improvement from taking its fleet inhouse and a tax credit countered the impact of lower sales.

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Baring its teeth: The NBF has been randomly purchasing and testing mattresses to expose and root out bad practice. This mattress didn't contain the advertised fillings.
16 of 49 mattresses, beds and headboards bought randomly and tested by the National Bed Federation (NBF) either failed flammability checks, or were borderline failures. Some didn't contain the fillings advertised.

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The Spinks Springs factory in Leeds.
The components arm of the Harrison Spinks mattress and bed technology group says its new spring system could redefine the beds sector in the same way bonnell springs and memory foam did years before.

Lieven Vandendriessche has been appointed CEO of Latexco Group, the family of Luc and Carole Maes and the board of directors have announced.

Follows transfer of stocks hitherto controlled by high-profile investment manager Neil Woodford.

Heritage bedding and soft furnishings supplier Bedeck returned to profit in 2017–18 after it recorded lower operating charges and an increase in revenue.

Mattress brand Casper Sleep has added a third mattress to its U.K. offer, a hybrid combining comfort foam with innersprings.

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The Three Sixty bed by Savoir has just gone into Harrods. The model pictured retails for £330,000.
Savoir, whose beds retail for an average of about £25,000 each, posted record sales and a high single-digit net margin in 2018 after it consolidated its presence in key international markets.

R.A. Irwin & Company, which produces mattress ticking and window blind fabrics, recorded a bigger loss in 2017–18 but maintained sales and boosted cash.

DreamsHQ 2018
Dreams has been owned by Sun Capital since 2013.
Sun Capital, the private equity company that owns Dreams, collected an eight-figure dividend last year after the debt-free national bed specialist generated more cash than it had in the previous year.

Board change for owner of Britain's biggest beds manufacturer.

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Matratzen Concord faces "liquidity constraints."
Dutch bedding group Beter Bed Holding says it will consider offers for the Matratzen Concord retail chain, its largest individual business unit operating hundreds of stores across several European markets.

New role for former Silentnight and Harrison Spinks executive.

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The Sleepeezee team presenting a cheque to the British Heart Foundation.
Strood bed maker Sleepeezee says it has given £250,000 to good causes over the past three years, supporting a range of local and national charities as part of its ongoing corporate social responsibility (CSR) programme.

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Dreams was bought by Sun European in 2013.
Bed specialist Dreams says sales and profits advanced again despite a difficult U.K. retail backdrop last year, a fifth straight improvement since it was bought by private equity company Sun Capital Partners in 2013.

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Tempur Sealy products will go back into 2,500 Mattress Firm stores during the final quarter of 2019.
Tempur Sealy International, the world's biggest bedding producer, says it has agreed a new supply agreement with Mattress Firm, the Steinhoff-owned retail giant, in a move that reverses the high-profile split between the parties two years ago.

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Arrivals from China are one of the exceptions, rising compared with 2018.
Bed imports into the U.K. are tracking lower in 2019 after four reported months of the year with April seeing a biggest fall yet in the value of sprung and foam mattress arriving from overseas.

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Brook + Wilde's Elite mattress.
Vacuum packed mattress pioneer Breasley has agreed to be the exclusive supplier of sleep startup Brook + Wilde's Elite mattress range for bricks and mortar retailers, it announced in a press release.

A British court has ruled that a Yorkshire bed maker that collapsed four years ago amid a human trafficking scandal be restored to the company register.

Parisian bed maker unites with historic lighting business in private equity backed merger.

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Silentnight's group HQ and (inset) Steve Freeman.
Steve Freeman is stepping down from day-to-day executive duties and leaving his post as managing director of Silentnight Group, Britain's biggest beds manufacturer.

The new managing director of the Silentnight Group joins from outside the beds industry but with years of high-level home sector experience at Farrow & Ball.

Direct-to-consumer mattress and ancillary products business Eve Sleep will announce new retail partnerships this summer.

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Dreams' new Sleepmotion bed frame.
National bed specialist Dreams has introduced two remote and app-controlled adjustable bed frames across its 195-store U.K. network and online.

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The Bettzeit management team has expanded to include Gastón Tourn, Christian Portz, Philipp Wagner and Vanessa Vollrath; Photograph: Hannes Keller
Bettzeit, the German company behind growing direct-to-consumer mattress brand Emma, says it will continue its recruitment drive as it looks to build on the appointment of a number of C-suite executives.

Mattress Firm, still the largest U.S. beds retailer despite downsizing following a Chapter 11 bankruptcy reorganisation, has appointed John Eck as its new chief executive.

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The entry-level Skye mattress retails* from £239.99 for a double.
National bed specialist Bensons for Beds has reimagined its own-brand compressed, rolled and folded mattress offer to include a simplified range, new-look and different merchandising.

Jim Gerety, md at high end Devon bed maker Vispring, has been elected to the executive board of the National Bed Federation (NBF), the trade association whose members have a 70 percent U.K. market share.

The march of Chinese mattress maker Mlily continued at the start of 2019 with its parent company posting high first quarter revenue and profits growth.

Revenue jumped more than a fifth for the Yorkshire company behind guest bed maker Jay-Be in 2017–18, a year where margins widened and profits doubled.

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The NBF Code of Practice will go beyond product compliance
Britain's leading bed manufacturers have voted unanimously to further tighten the National Bed Federation's (NBF) membership criteria to raise standards and put more distance between themselves and rogue operators.

Bedding conglomerate Tempur Sealy International bolstered its European manufacturing credentials with the acquisition of a circa €10 million manufacturer producing out of the Baltic region earlier this spring.

Insolvency event is the latest in series of appointments for officials connected to the manufacturer and retailer.

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The Gala Dinner takes place at the Telford International Centre.
TV and radio star Gyles Brandreth is returning to host the National Bed Federation's Gala Dinner and Awards ceremony, this year featuring live musical entertainment for the first time.

Imports of foam and sprung mattresses into the U.K. declined year-on-year in March, the first annual drop across the category since May last year.

Recticel, one of the major foam suppliers to the U.K. upholstery and mattress markets, said comfort foam sales fell sharply in the first quarter on lower volumes and input price erosion.

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Sleepeezee yesterday unveiled its new website, social media and marketing assets and formally launched its association with brand ambassador Dr Ranj Singh.
British bed maker Sleepeezee says it could launch standalone television advertising later this year after TV spots aired last week for the first time in partnership with a retail customer.

High-end bedding brand Tempur is trialling its first mattress-in-a-box offer in its domestic U.S. market.

Visitors can now pre-register to attend the 2019 edition of The Bed Show, the tenth since the event was launched by the National Bed Federation a decade ago.

Tempur Sealy International, the world's biggest bed company, is to extend the European distribution network of its Tempur brand after reaching a sales agreement with Beter Bed Holdings.

West Yorkshire beds retailer Time4Sleep has invested £3.5 million on a Midlands warehouse that will enable it to deliver faster and hold greater quantities of stock.

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Andrew Jackson, Richard Elsey, Tom, Liz and Alan Colleran — all from Duvalay — are pictured with presenter Josh Baterip of Vanilla Tech Solutions.
Duvalay was a winner at the 2019 Made in Yorkshire Awards earlier this spring and was shortlisted, along with another local bed maker, in another category.

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All stores in the national bed specialist's estate will feature the Sleepmatch system.
Retailer Dreams is to install technology that helps consumers select the most appropriate mattress for their own personal characteristics across its entire UK store network after a pilot launched last autumn.

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The group behind the Mlily brand has an increasing presence in Europe.
Revenue jumped by nearly a third for the company behind the Mlily mattress brand as the conglomerate invested in Europe including buying a minority stake in a bed company in the North of England.

Expanding direct-to-consumer mattress and ancillary products business Simba Sleep has extended its already-completed financial year-end by three months.

Management reshuffle at 1000-store pan-European bedding retail group.

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Dreams' Buckinghamshire HQ.
National bed specialist Dreams has appointed Tony Holdway as chief marketing officer, filling the role vacated when Lisa Bond left the business at the end of last year.

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Three generations of the Spinks family: Daniel Spinks (buyer), Simon Spinks (managing director) and Peter Spinks (chairman).
Bed maker Harrison Spinks has received a Queen's Award for Enterprise for Sustainable Development, the fifth time the 179-year-old company has been recognised by the awards programme.

A one-time manager of the now defunct Dewsbury mattress maker Hick Lane Bedding has been disqualified as a director for six years following an investigation by The Insolvency Service.

Suppliers, customers and the taxman face a combined seven-figure shortfall from the insolvency of southeast mattress and bedroom furniture retail chain Beaumont Beds.

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Appointment completes management team says CEO James Sturrock.
Eve Sleep, the mattress and ancillary products retailer, has hired the CFO of rival furniture company Loaf as the replacement for its outgoing finance chief Abid Ismail in a coup for the business.

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Imports of foam and sprung mattresses combined are on the rise.
Foam and sprung mattress imports rose double-digit again in February, meaning British buyers have now bought more in from outside the UK in every month since May last year.

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Mike Marshall (left) with Millbrook Beds sales director Mark Hughes.
South Coast bed maker Millbrook has named well-known sales agent Mike Marshall as manager for Scotland as it looks to expand its customer base across the UK.

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Mattress Firm closed 660 stores as part of a Chaper 11 restructuring.
Steve Stagner is stepping down for a second time as chief executive at Mattress Firm, America's largest beds retailer. He had returned last year to oversee the restructure necessitated as part of the fallout from accounting problems at parent company Steinhoff.

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Harrison Spinks has since launched TV advertising for the first time.
Sales and profits advanced for Harrison Spinks Beds ahead of it making its TV advertising debut this Christmas, but it was the Leeds group's components division that delivered the biggest uplift in performance last year.

Beter Bed, the pan-European mattress and beds retail specialist, claims it has become the first to launch a completely circular box spring, saying its new Element programme is fully-recyclable.

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Consumers are buying beds more often, says the NBF.
Efforts to encourage shoppers to replace their mattress more often are working according to new research by the National Bed Federation (NBF).

Major chemicals supplier Dow is investing in new machinery at its research and development facility in Switzerland which it says will put it at the forefront of comfort innovation for the bedding industry.

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MattressOnline is one of the UK's longest established ecommerce businesses. Inset: Steve Adams (left) and Steve Kelly collect the NBF Retailer of the Year award in 2016.
Steve Kelly, co-founder of MattressOnline, is retiring to spend more time with his family and pursue other interests. Co-founder Steve Adams is now sole shareholder after completing a management buyout.

Casper Sleep, the U.S. headquartered mattress and ancillary sleep products business which additionally launched in the UK in 2016, has raised $100 million in a new equity funding round.

Vacuum-packed mattress maker Breasley has invested £300,000 in new CNC foam cutting machinery that it says will allow it to produce faster and in greater quantities.

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Hypnos said revenue grew in line with its business plan.
Higher cost-of-sales weighed on Hypnos profits in 2017–18 with the Princes Risborough bed maker outperforming the wider market after sales grew in both its principal business units.

Boss of UK/Europe of past three years moves on for emerging mattress business.

Both the volume and value of mattress and bed base sales by British and Irish manufacturers declined last year with business optimism also falling, according to new data from The National Bed Federation (NBF).

Mattress imports inched ahead in the first month of 2019 as the three largest sources of foreign-made goods for the UK market countered weaker figures from other countries.

Suppliers of a Dewsbury headboard maker whose goods are sold via platforms such as Amazon face a shortfall of nearly half a million pounds after the company was placed into liquidation.

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All change: (l–r) Eve Sleep chief brand officer Kuba Wieczorek is going part-time; CEO Jas Bagniewski left last year, CFO Abid Ismail is leaving, while COO Felix Lobkowicz has also left.
Chief financial officer Abid Ismail and chief operating officer Felix Lobkowicz are to leave Eve Sleep as the broom sweeping through the direct-to-consumer mattress company delivers more change. The departures were announced alongside 2018 results.

The eponymous founder of South East beds business Warren Evans, which ceased trading in February last year, will today relaunch the brand as an ecommerce pureplay.

Direct-to-consumer mattress business Eve Sleep says its products will no longer be sold in Dreams stores or online after the two companies agreed to end the partnership.

Belgian foam conglomerate Recticel grappled weaker demand in the upholstery and bedding sectors in 2018 but its non-furniture related business insulated its bottom line.

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Clare Taylor has joined Breasley Group as head of marketing.
East Midlands mattress maker and foam converter Breasley Group has appointed Clare Taylor as head of marketing, saying the creation of the new role was sparked by its fast expansion.

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Beter Bed closed a net 150 Matratzen Concord stores in Germany, Austria and Switzerland.
A mid-year decision to cut store numbers cost the Dutch based mattress retailer Beter Bed Holding heavily as it booked a €23.3 million net loss for 2018.

An associated company has acquired certain assets of Beaumont Beds, the southeast England retail chain that entered administration with the closure of its stores earlier this month.

The CEO of Tempur Sealy International says its direct business is unlikely to grow far beyond 20 percent of total revenue for strategic reasons, with the bedding giant committed to third-party vendors.

DBC International, the distributor behind the M Line and Wave mattress programmes, is keen to return to the UK market after earlier supply arrangements came to end.

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The retailer closed 16 stores as a result of its CVA.
Beds specialist Mattressman says it is now in a strong position to "weather the economic storms ahead" after it downsized via a CVA last year when tough trading and the loss of data combined to force a restructure.

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Dr Lindsay Browning is Sleep Ambassador for And So To Bed
Dr Lindsay Browning, author of troublesleeping.co.uk, has been appointed Sleep Ambassador at And So To Bed, the UK and international high-end bedding retailer.

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Beaumont Beds trades from stores across London and southeast England.
Independent specialist retail chain Beaumont Beds has been placed into administration with office holders having already culled a number of its stores on appointment and hired agents to find a buyer for the business.

The diversified manufacturing and services group that lists heritage mattress maker Millbrook Beds among its subsidiaries wrote more business in 2017–18 but higher costs weighed on profits.

Retailers and importers built mattress stocks at the close of 2018 with the value of foam and sprung units bought in from abroad up by a quarter year-on-year in December.

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Double Olympic gold medal winning rowers Helen Glover and Alex Gregory visited Dreams Buckinghamshire HQ to help launch the partnership.
Bed specialist Dreams will become the first-ever official sleep partner of the British Olympic team, agreeing a partnership for the run up and duration of the Tokyo 2020 games, which begin in July next year.

Tempur Sealy International has submitted a stalking horse bid for the assets of one of its biggest customers, a 142-store American mattress retailer that filed for bankruptcy protection last month.

The National Bed Federation (NBF) has launched its free-to-download marketing toolkit for retailers to use ahead of National Bed Month, which runs throughout March.

Southern England independent retail chain Beds Are Uzzz is stocking a bed-in-a-box brand for the first time after agreeing a tie-up with Yorkshire based Otty Sleep.

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Silentnight's new South West London showroom
Silentnight, Britain's largest bed maker, has opened a third brand showroom and its second in the south of England.

Dewsbury manufacturer Shire Beds has formed a headboard-making unit within its West Yorkshire factory after deciding to take production in house.

MattressOnline, one of Britain's largest online pureplays, says it is on track to return to growth in 2018–19 with its focus on margins and working smarter.

Bed manufacturing giant Tempur Sealy International and Mattress Firm, which was until 2017 its largest customer, have agreed to a stay of proceedings in their ongoing legal dispute.

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The Eve Mattress as offered by Dreams, the UK national beds specialist
National beds specialist Dreams says it will make the Eve mattress line available on its website again with both parties currently in discussions over the commercial terms of their partnership.

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Some of the cash raised is earmarked for advertising
Channel 4 has agreed to take equity in mattress and ancillary products brand Eve Sleep in lieu of payments for television advertising spend with the broadcaster.

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The Beter Bed group, operator of formats including Matratzen Concord, said back in 2017 it had seen reduced footfall as a result of foam supply issues.
Beter Bed Holding, the multi-format mattress retailer with over 1,000 stores across Europe, is taking legal action against the chemicals giant that was at the centre of foam supply issues back in 2017.

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Marshall Mattress employs 35 people and is based in Toronto
Flex, the £300 million bedding group that owns And So To Bed and Vispring, has agreed to buy Canadian bed maker Marshall Mattress from its private shareholders.

Direct-to-consumer mattress business Emma says it racked up nearly £10 million in sales in the UK in the fourth quarter of 2018, with one of its co-founders forecasting consolidation in the sector in the near-term.

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Imports climbed from all the main supply sources
The value of mattresses imported into Britain in November 2018 was higher than any other month in history, new figures show.

Tempur Sealy International has agreed to provide debtor-in-possession finance to one of its major customers in the U.S after the retailer filed for Chapter 11 bankruptcy protection.

New product line consists wholly of reusable materials, European mattress maker says ahead of launch.

High-end bed maker Vispring has laid the groundwork for widespread sales growth overseas after agreeing a formal distribution contract with France's largest bedding retailer.

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Expanded remit for Tempur UK md
Tempur Sealy International has appointed the head of its Tempur UK operation to a newly-created position.

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The first Silentnight concession is slated for North London
Silentnight, Britain's biggest bed maker, is to expand distribution further after signing an agreement to open concessions inside home improvement chain Homebase.

New hire at And So To Bed, the high-end bedding chain with stores nationwide.

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The range provides the consumer with a heat-regulating and breathable mattress using cashmere, wool and silk
Sleepeezee's Natural Collection has been named the inaugural winner of the Bedding Product of the Year category by Harvey Norman Ireland at the retailer's annual awards ceremony.

Unrelated third-party buys assets of circa £42 million turnover operation.

New one-size-fits-all mattress brand to drive international wholesale business for European bedding business.

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The 30-second ad takes the viewer on a farm-to-factory journey, highlighting Harrison Spinks' vertically-integrated credentials
Harrison Spinks today launches its first-ever television advertising campaign as the Leeds bed maker bids to drive customers into retail stockists' stores and ask for its products.

Suffolk bed manufacturer invested in new assets against a backdrop of market uncertainty in 2017–18.

Mattress and ancillary products business Eve Sleep has enlisted the former marketing director at the Automobile Association (the AA) as its new chief marketing officer, after the previous incumbent left in October.

Profits more than doubled at privately-owned mattress maker Apollo Beds in the year that saw its owners invest in a new multi-million pound Batley property.

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Though its introduction impacted profits, Tempur said the new line has been well received
Profits at memory foam mattress pioneer Tempur's UK arm declined last year after the cost of a new product range rollout to stockists impacted gross margin.

After cutting its teeth in Germany, direct-to-consumer mattress startup Hilding Sweden is considering international expansion with the UK on its radar.

Motion beds and upholstery maker Furmanac has appointed Philip George as national sales manager. Sales director Stuart Page is to leave at the end of the year for personal reasons.

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Mattress imports are still rising
British retailers and distributors imported more foreign-made foam and sprung mattresses at the beginning of the fourth quarter, but the rate slowed compared with the year so far.

Southampton based Millbrook has become the latest bed maker to sign to exhibit at the January Furniture Show, which takes place next month at the NEC.

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Paula Nickolds cuts the ribbon at Harrison Spinks' new Innovation Centre
John Lewis & Partners managing director Paula Nickolds was guest of honour as bed manufacturer Harrison Spinks officially opened its new £2.5 million Innovation Centre at its Leeds headquarters last Friday.

Profits at Burnley bed manufacturer Sweet Dreams advanced as wider gross margin helped counter the impact of lower turnover in the year to March 31, 2018.

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Eve Sleep updates on plans for £15m of fresh investment
Eve Sleep has extended its cash runway in the past month and revealed it has received commitments from investors for about two-thirds of the hoped-for £15 million in fresh equity investment.

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Recticel supplies foam used as comfort fillings by mattress and upholstery manufacturers
The UK arm of foam giant Recticel slipped to a loss last year after squeezed margins combined with millions of pounds of customer claim costs because of a supply chain issue.

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Silentnight's new Healthy Growth mattress line
Silentnight, Britain's largest bed maker, has introduced a new kids-oriented mattress line after commissioning research it describes as the "first major UK study to characterise children's sleep habits."

Accountancy regulator delivers disciplinary formal complaint against KPMG and one of its partners alleging misconduct for work prior to Silentnight's sale in 2011. The complaint is "wholly without merit" according to KPMG.

Shire Beds has invested nearly £750,000 on new mattress making equipment for its Roll and Rest programme with the product line responsible for an increasing proportion of its business.

The company behind the direct-to-consumer bed brand Emma says it shifted €5 million of mattresses across Europe over the Black Friday weekend (Nov. 23–26).

Sleepeezee is to exhibit at the IMM Cologne exhibition for the first time ever as it looks to escalate the size of its international business, part of a plan to double its revenue over the next four years.

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Sleepeezee wants to build brand awareness
Bed maker Sleepeezee is to allocate nearly £3 million towards building up brand awareness among consumers as it looks to get more customers asking for its products by name in partner retail stores.

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Sun Capital has owned Dreams, based in Buckinghamshire, since 2013
Private equity firm Sun Capital is proposing a bond issue as a means of extracting some of the latent value in Dreams, the beds retail business it has owned since 2013.

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660 Mattress Firm stores are closing
Mattress Firm, the largest bedding retailer in the U.S and a key cog in the Steinhoff International Holdings network, has emerged from Chapter 11 having completed its reorganisation plan.

Mattress seller Simba Sleep says it is nearing the completion of another funding round that will take it to "the next level." It declined to comment on a Sky News report saying it had cut its valuation as part of the process.

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The NBF has released the findings of its latest consumer mattress/bed survey
Heavy advertising has helped vacuum-packed mattresses become the fastest growing beds sub-segment according to twice-yearly research from the National Bed Federation, but it is not only those spending the cash who are benefiting.

Eve Sleep will lower its investment in marketing and try and generate more repeat business, its new CEO said yesterday. The direct-to-consumer business also plans to raise £15 million in equity funding before the end of the year.

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The Sid mattress cover features a removable and washable quilted top
Yorkshire mattress start up Sid, an acronym of sleep intelligent design, is today (Nov. 16, 2018) opening its first store, with a pop-up shop at Victoria Leeds.

Year-on-year mattress imports advanced for the fourth straight month in September with a 9.9 percent increase driven by the two largest supply nations.

The CEO of Tempur Sealy International — the world's biggest bedding company — says he believes Chinese imports may be hitting bed-in-a-box companies harder than other mattress segments, harming their growth potential.

At least four bed makers — all registered to the same Birmingham address — have entered insolvency proceedings in the past six years.

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Casper is building a bigger business in Europe
Casper, the U.S headquartered bed-in-a-box company, provided more funds to expand its British and mainland European operations in 2017, new accounts suggest.

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Its Notting Hill showroom is based on its new Sleep Spa concept, which launched at Köping, Sweden this summer
Upscale Swedish bed maker Hästens opens its new Notting Hill showroom today (Nov. 6), the first of three new UK standalone stores opening by the end of the year.

Silentnight, the UK's largest bed manufacturer, is free of shareholder debt after paying down the last of its outstanding loans to an affiliate of HIG Capital, its longtime private equity owner.

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Profits were up by a quarter for the HIG Capital owned business
Wider margins helped boost profits at Silentnight in 2017–18 after Britain's biggest beds manufacturer adjusted its range to eliminate loss-making products. The move also impacted sales.

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EBIA president and CEO Endre Varga, pictured left alongside his successor Frederik Lauwaert, who takes over in January, was speaking at its General Assembly in Athens
Europe's biggest mattress producers will not stand by and watch if soon-to-be-imposed tariffs result in Chinese made products being diverted away from the U.S, according to the head of the leading pan-continental beds trade body.

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A fifth of mattresses are currently diverted from landfill. The NBF wants that to become 75%. Image: NBF
The National Bed Federation is calling for more recycling but improved transparency after research revealed foam and spring units from the equivalent of up to one in every twenty used mattresses make their way back into the UK bed supply chain.

Tempur Sealy International, the world's biggest bedding company, has warned profits will be lower than forecast because of cost headwinds and other factors including underperformance in Europe and bad debt.

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Breasley has capitalised on growing demand in the bed-in-a-box segment
Attracting new customers helped revenue continue to climb for East Midlands mattress maker and foam converter Breasley in the year to April 30, 2018. Rising foam costs hampered margins.

Industry urged to take the TweakSleep challenge.

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Dreams' Oldbury, West Midlands beds factory
Earlier this year and without fanfare, national beds specialist Dreams did something that went against the grain in the boxed beds product segment. For its Hyde & Sleep brand, it pivoted away from the near-ubiquitous 100-night trial.

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Dreams' Buckinghamshire head office
Bed specialist Dreams is expanding. Another four or five stores will open this year, with perhaps ten to follow in 2019. We've been here before. But the circumstances at Dreams are very different now, says CEO Mike Logue.

The group behind the direct-to-consumer beds brand Adjustamatic built on its return to growth in 2016 with another bump in sales last year.

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Global conglomerate Low & Bonar wants a piece of the mattress components market
One of the world's largest textiles companies is pushing into the mattress manufacturing sector by offering bed makers a new product it says is a viable and green alternative to foam.

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Never-seen-before levels of marketing are being spent across the entire UK mattress sector, says Mike Logue
Marketing spend in the beds sector has reached unprecedented levels according to Dreams CEO Mike Logue, who says there is definitely room for more consumer brands in the mattress category.

Mattress maker Duflex Foam has become a member of the National Bed Federation (NBF) after passing the trade association's Code of Practice audit.

North West bedding giant Comfy Quilts recovered from the loss of its biggest customer to return to top line growth in the year to end January 2018.



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