Subject to the outcome of a consultation, Celebrity will become the new home of Cintique
JDP Furniture Group is planning to move production of Cintique, its heritage show-wood upholstery brand, to sister company Celebrity in nearby Huthwaite.

The move — which is subject to the outcome of an ongoing consultation process — had been widely anticipated once it became common knowledge that JDP was looking to close its Sandiacre factory.

Cintique has been based at the Sandiacre, Nottinghamshire site ever since leaving its original home in Hackney, London. The factory also makes white-label upholstery for the JDP group's principal ecommerce customer.

While Cintique will move to Celebrity under the proposal, the white-label production will shift to the group's other factory, at Fields Farm Road in Long Eaton.

At present, that factory predominantly produces sofas for one of the country's largest general merchandise retailers, also on a private-label basis.

The group hopes some employees will be able to move from Sandiacre to both Long Eaton and Huthwaite.

In an emailed statement, JDP said: "We view this potential transfer as a positive move for the JDP Group and for its retailers. Celebrity Motion Furniture is excited about the potential transfer opportunity and both the Celebrity and Cintique teams are looking forward to revitalising the Cintique offer."

The statement added that Wayne Hollis, md at the rise and recline chair maker, "can see huge benefits to retailers by increased levels of service and sales support. The Cintique brand will benefit from the investments that Celebrity have already made in computerised cutting machinery and the expansion of the development team."