Furniture and home retailer IKEA wants to raise its multichannel profile by highlighting the different ways in which consumers can buy its merchandise.

The retail giant has hired marketing agency OgilvyOne to work on the global consulting project, which will see it develop a communication platform to promote the ways to shop at IKEA stores and online.

The agency was appointed by Inter IKEA Systems, the worldwide franchisor and IKEA brand owner, whose remit includes the online and instore experience.

OgilvyOne UK is part of the international marcomms giant WPP, which employs 179,000 people across its 3,000 offices worldwide.

In a statement, OgilvyOne said it would work with Inter IKEA Systems to identify and deliver a solution that puts customers "in control" while shopping at IKEA stores and online.

The agency will carry out an extensive review of the IKEA customer journey to map, understand and optimise the customer experience.

It will then develop and implement a communications strategy to help the world’s largest furniture retailer raise awareness of the many ways people can shop at IKEA stores and online and the services available to them.

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