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REVENUE advanced 64 percent for premium furniture and design retailer Amara Living in its tenth anniversary year, during which it ramped up activity in overseas markets.


The ecommerce retailer, based at Braintree in Essex, posted sales of £8.8 million in the year to end December. Its accounts, the first to publicly reveal profit and loss information, show international sales climbed by 90 percent to over £3 million.


Amara, run by husband-and-wife team Andrew and Sam Hood, started out as an interior design business, moving into retail with a small Chelmsford shop and selling high-end brands including Missoni Home.


The business has since developed into one of the largest ecommerce operations in the premium furnishings space, attracting third-party investment that has helped it launch into international markets which — besides English-speaking countries such as Australia, New Zealand, the US and Canada — includes France and Germany.


A series of rights issues brought in cash it used to escalate growth, reflected in pretax losses widening from £870,678 in 2014 to £1.8 million last year. It ended 2015 with cash of £905,427 (2014: £208,829) and a balance sheet value of £3.4 million (2014: £1.7 million).

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